On May 25, 2018, we updated Google’s EU User Consent Policy to be in line with the General Data Protection Regulation (GDPR) that came into effect on that date. This policy specifies your responsibility to inform and obtain consent from end users of your websites and apps in the European Economic Area (EEA) and the United Kingdom.
It has come to our attention that the websites or applications listed in the attachment do not comply with our policy for one of the following reasons:
Do not include a procedure for obtaining user consent, and/or
They do not correctly indicate which third parties (including Google) will also have access to the user data you collect on your website or site or in your application. You can view these controls and the list of ad tech providers in your Ad Manager,AdSense or AdMob account.
They do not meet the requirements of Google’s European Union User Consent Policy.
If a data protection authority has indicated or confirmed to you that a consent notice is not required to be displayed on the indicated domains or is already in compliance with applicable privacy laws, including the GDPR, please contact us. We will review the information you have received from the regulators and take appropriate action.
Please check the sites or applications listed in the attachment and take appropriate action to ensure that they comply with our policy. We will revisit your sites or applications regularly and monitor your account. We may take action, including account suspension, if policy violations have not been resolved by 28 Jun 2023.
The European Union User Consent Policy specifies your responsibilities as a user of our advertising technology, which are described below.
Obtain consent from EEA and UK end users for the following purposes:
- – Collect, share and use personal data to personalize advertisements.
Identify all parties that may collect, receive or use personal data from end users as a result of your use of Google products.
Provide end users with visible and easily accessible information about the use of personal data by those parties.
You can refer to our policy-related help page for more information about compliance with Google’s policy. This page includes a checklist that partners can use as a reference to avoid common pitfalls when implementing a consent mechanism. We also recommend that you seek advice from your legal department regarding compliance with GDPR and Google’s policies.
Please do not hesitate to contact us. We are at your disposal.
European Union User Consent Policy Team